Day of Giving
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A "Day of Giving" is a one-day, intensive push to raise funds. The biggest day of giving nationally is Giving Tuesday, which was created to provide a charitable alternative to the commercial orgy that takes place on Black Friday and Cyber Monday. While this is the most recognizable day of giving nationally, other organizations have created successful the "day of giving" format to raise money.
The critical component for a day of giving is mass media exposure. And not just on the day itself. The mass media needs to be hitting your target audience for days, weeks, and [even months ahead. If you get too far out from the actual day, you risk alienating your audience with advertisements that are not exciting to them. On the other hand, if you wait until the day itself, it's not likely to make a splash whatsoever.
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