Online Fundraising

From FundraiserWiki
Part of a series on
Online Fundraising
Other Articles
1. Online Fundraising
2. Crowdfunding
3. Donate Button
4. Monthly Giving
5. Online Donor Acquisition
6. Online Donor Cultivation
7. Text to Give
8. Website Pop-ups
9. Online Fundraising Books
10. Online Fundraising Case Studies
11. Online Fundraising Vendors

Raising money online is the latest and greatest thing, and it’s not going away. Numerous ways exist to raise money online, each of which is a little or a lot bit different.

Major types of online fundraising:

E-mail solicitation

E-mail solicitation follows a similar structure to direct mail fundraising, and it is probably the most successful type of online fundraising that exists. You build (or purchase) a list of people who know about (or should know about) your organization, and you e-mail them with a request for money.

Monthly giving

Encourage monthly giving programs through email, donate buttons, social media. A monthly giving program focuses on getting people to sign up to give every month automatically. The benefits of this model are enormous, because it gives you the opportunity to multiply any single gift by 12 and keep it going into the future.

Website donate button

If you have a website, you can have a donate button. Encourage people who visit your site to click on the button and make a gift.

Website pop-ups

You can create a pop-up ad on your website that asks people to donate. This is more advanced than the donate button, and can backfire if you set it up in a way that is really annoying. Annoyed people don’t donate, so you’ll want to test this one out extensively to make sure that it’s working the way you want it to.


Send the right text message from your phone to the right number, and a donation will be made to an organization and added to your phone bill. This method has been used with great success by major national organizations, but does not necessarily work for small organizations. It’s expensive, the donation amounts are small, and people have short attention spans.

Social Media

Asking for donations through social media like Facebook, LinkedIn, Instagram, Twitter is a growing trend. You need a compelling story that inspires people to not only give but share with their friends. So far, the best way to use social media is through crowd-funding.

Crowd Funding

Crowd funding is supported by web companies like,, and You set up a ‘campaign’ that explains your need, and then share it through various social media platforms. The more people share it, the more donations you get. This is probably the primary way people use social media to raise funds.


Selling memberships is not necessarily a web-based method of raising money, but there are lots of web tools that can help selling and managing memberships to your organization. The key to selling memberships is to have an attractive package of benefits that people will use on a regular basis.